Bands covering songs that are beyond well-known, in the upper-reaches of legendary, is always a bold move. If you do it wrong you’re going to upset and potentially be known as “that band”, do it right and you’ll find yourself also being “that band” but one people want to remember.
With Pink Milk covering Foreigner’s ‘I Want To Know What Love Is’ we have the latter. They turn a song that is incredibly 80’s and drench it in 90’s shoe gaze and reverb with their own re-imaging of it. Instead of having a bold chorus that envelops you, they opt for what can only be described as a dissolution of this and then turning the fragments into a raw, heartbroken break down statement.
Pink Milk are a Swedish duo consisting of Maria, singer and drummer, and guitarist Edward. If you try Googling the band you’re met with results of alternative jewellery rather than the band. It’s the kind of elusiveness that conjures hype around bands, and this surely isn’t far behind for Pink Milk.
It’s hard not to see who they are influenced by, there’s echoes of The Jesus and Mary Chain…and Cocteau Twins, with much larger sounds of more modern contemporaries such as Chairlift or War On Drugs. For an artist of any calibre, being able to rework a song is an extreme talent, and to do it with such beauty and unembellished bareness, it shows you have a musical gift rather than a quick mind for a chord sequence. Pink Milk certainly know what they’re doing, know what they want to say and how they want to say it. Here’s hoping we learn more about this band soon.
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